Pertusiss - The Fear Factor
Fear is one of the most effective marketing tools advertising gurus have known this for many years. If you can make someone afraid, they will buy what you have to sell without thinking too much or asking too many questions. Seth Godin, author of Permission Marketing and All Marketers are Liars, states that, Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away. Some items can?t be marketed without fear. Seat belts, for example. They?re not convenient, good tasting, fun to use or profitable. Fear works great in this case. What if the marketer not only doesn?t create peace of mind, but intentionally destroys it for his own benefit? Sometimes, fear is used as a marketing tactic even if it doesn?t benefit the prospect at all.?
What many people don?t realise is vaccines are actually products. Like cars, refrigerators and breakfast cereal, vaccines are made by companies (multi-national pharmaceuticals) as a money-making venture. Drug companies don?t produce drugs and vaccines because they want to make people healthy. They make them for one reason only to make a profit for their board and their shareholders end of story. When it comes down to it, there is nothing that makes a drug company inherently any different from a tobacco company. As the research begins to emerge showing that vaccines are causing very serious problems and are not as effective as we?ve been told, the pharmaceutical industry has begun to use the same sorts of cover-ups and shonky research which the tobacco companies pioneered once the evidence that cigarettes caused cancer became irrefutable. And the media has been more than complicit in helping them get that message across.
Fear is used to sell vaccines Nowhere is the use of fear as a marketing tool more evident than in the push to force parents to vaccinate their children. This is not new. Historically, we have seen the use of fear in vaccination campaigns and it has only gotten worse as the years have gone on and more vaccines have been added to our already overcrowded schedule. Since I became involved in this issue after the birth of my first child in 1989, I have witnessed numerous attempts by the government and medical community to make people suspend their intelligent, reasoning mind and to react from fear. First, there was the yellow handprint campaign of the early 1990s, which showed children in a playground running around to the music of Ring a Ring a Roses (a song which signifies the Black Plague). As the children played, one of them left a big yellow handprint on everything he touched. The voiceover explained that this child had not been vaccinated and was putting everyone else at risk. By the end of the commercial, every piece of playground equipment and every other child was covered in yellow handprints. Fairly recently, there was a similar fear-based advertisement which ran in many women's magazines across Australia. It showed a person lying on a slab in a morgue. On the bottom of their foot was a toe tag advertising the vaccine against meningococcal meningitis. The implication was that if you did not get vaccinated against meningococcal, you would end up being the person on the slab. Was there any information in this ad? No. Was it effective? You bet it was because it was scary!
Fear of whooping cough In 1998, baby Nathaniel Easson became an overnight sensation when the government manipulated his whooping cough infection for two purposes: 1. To make parents fear that their babies and children would develop whooping cough and would die from it. 2. To cause parents to fear and blame those in the community who had not vaccinated with the implication that they were the source of Nathaniel's illness. Dr Michael Wooldridge, Minister for Health at the time, stated that, Aged just seven weeks old, Nathaniel was the centrepiece of the first ads that ran on television to encourage Australians to immunise their children. Around 1400 times, for a very long 60 seconds, little Nathaniel choked and coughed on a screen with that insidious whooping sound, which the disease pertussis is infamous for and after which it gets its common name. Nathaniel was too young to be immunised yet in 1997 he contracted whooping cough because some unknown, unimmunised child was a carrier of this deadly disease."1
Nathaniel's message, according to the government, was get your kids vaccinated or they will fall victim to pertussis. The media reported this from a government press release without any effort to investigate the facts or to actually learn more about this child. Had they done even a little bit of research, they would have learned that Nathaniel, though too young to be vaccinated himself, had actually been exposed to whooping cough from an older, fully-vaccinated sibling. This information came from an interview with the boy's mother which, though aired on television, came months later after the media campaign had already done its damage. Currently, there is a similar fear-based campaign spreading hysteria nationwide due to the death of little Dana McCaffery. Dana died in early April after a bout of whooping cough. She was 5 weeks old at the time and the first child to die from whooping cough in Australia since the early 1990s. Again, Dana's condition is being blamed on an unknown unvaccinated person despite the fact that her doctors have admitted that due to her age at the time of diagnosis, she most likely would have been exposed to pertussis whilst still in hospital after her birth. Who actually gets whooping cough?
Pertusiss - The Fear Factor Page 2 - article by Meryl Dorey
Pertusiss - The Fear Factor Page 3 - article by Meryl Dorey
Meryl Dorey
Meryl Dorey is President of the Australian Vaccination Network (AVN) and Editor of Living Wisdom magazine and a writer for NaturalParenting.com.au
Visit the Meryl Dorey - Author business Listing.
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